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MLK Volunteer Festival 2025: Take Action to Support Our Beloved Community

Monday, January 20, 2025

Dr. King addressing 15,000 people at Los Angeles Memorial Coliseum, 1964

Become one of our event sponsors to invest in Los Angeles in a big way!

 

“We are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly, affects all indirectly.”

-Dr. Martin Luther King, Jr.

At the Coliseum in 1964, Dr. King passionately and persuasively addressed 15,000 Angelenos on the issues of race relations and human dignity. 

 

In 1994, Congress passed the King Holiday and Service Act, which transformed Martin Luther King Jr. Day into a national day dedicated to volunteer service in honor of Dr. King's legacy. 

 

In 2025, L.A. Works will continue our long tradition of honoring Dr. King’s legacy by organizing the MLK 2025 Volunteer Festival: Take Action to Support our Beloved Community. This event for thousands of volunteers at the Los Angeles Coliseum will feature hands-on activities for participants to address needs within the areas of: 

 

  • Homelessness, 

  • Education Equity, 

  • Food Insecurity, and 

  • Economic Opportunity.

Join L.A. Works in honoring Dr. King on his birthday along with thousands of Angelenos at the Coliseum who are taking action to support our Beloved Community! 

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Our Annual

Become an Event Sponsor!

WANT TO MOBILIZE YOUR TEAM WHILE SUPPORTING LA? 

 

Take advantage of the perks our packages have to offer for this incredible event! Sponsorship benefits include:

  • Reserved space and VIP parking; 

  • Virtual MLK Day intro/educational prep session; 

  • Access to VIP zone for employees to volunteer together; and

  • Express Entry option for employee volunteers. 

We are also happy to work with you to customize a sponsorship package that fits your needs. Check out the details here and reach out to nathan@laworks.com for more info!

 

Sponsorship levels/options include:

  • $100,000: Event host

  • $50,000: Dr. King Memorial Plaque Installation Sponsor;

  • $5,000 - $35,000: Reserved employee VIP tickets for corporate engagement

  • $35,000: Parking and Tenting Sponsor
  • $25,000: Special zone sponsorship

  • In-Kind Sponsorship

Contact

Sponsorship Inquiries: 
Nathan Read, nathan@laworks.com;
Subject line: MLK 2025 Sponsorship
Media Inquiries: 
Samantha Wheeler, samantha@laworks.com; Subject line: MLK 2025 Media Inquiry

Volunteer Festival Activities include...

Impact Zones to create items to be distributed to nonprofit partners serving vulnerable Angelenos throughout LA

Special guest speakers and live music

Sponsor VIP Zone for activities specially designed and led for teams

Intergenerational Volunteer Zone for family friendly volunteer activities

DJ Dave

Food and drink for purchase

Paid parking on-site

And more!

Activities and ways to advocate for lasting change

MLK Legacy Project to create installations for schools and nonprofits across LA

Minecraft March on Washington video game truck to “meet” and learn about activists from the1963 march to today

Our Annual

Become an MLK Day Volunteer

WANT TO VOLUNTEER TO HELP PLAN MLK DAY?

Volunteer as a part of the MLK Day of Service planning team (we work on the event year-round!) to make 2025's event even more special for the LA community. We are always looking for enthusiastic volunteers who would like to contribute their skills and expertise (or learn a new skill). Reach out to Metzti to chat about how you'd like to get involved.

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Volunteering is free...but...

As a nonprofit organization, our mission is to mobilize volunteers to help uplift the Los Angeles community.

We want to encourage as many individuals as possible to get involved, so we don't charge participants -- and we are especially grateful for the time and expertise that volunteers donate when they decide to serve. 

 

Generous sponsors and in-kind donors help to partially underwrite the costs for volunteer events like MLK Day of Service, but do not cover all the expenses.

As a nonprofit organization, we have paid staff that organize and coordinate the events, there are fixed costs like rent and insurance, there are site fees and rentals, and we have durable and non-durable project supplies for each event. 

 

So, for MLK Day, we're making an appeal to those who are coming out to serve as well as those who may not be able to join us: would you please help us cover the costs for this event!?! 

Contact

Sponsorship Inquiries: 
Nathan Read, nathan@laworks.com;
Subject line: MLK 2025 Sponsorship
Media Inquiries: 
Samantha Wheeler, samantha@laworks.com; Subject line: MLK 2025 Media Inquiry
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